Professional Projects

From strategic campaigns and rebranding initiatives to high-profile events and successful product launches, expertise spans every facet of communications and marketing. This includes internal/external communications, thought leadership, digital marketing, media relations, integrated marketing communications, and brand management. Each project is a testament to delivering meticulous planning, seamless collaboration, and precise execution, resulting in tailored solutions that drive meaningful outcomes aligned with your unique business objectives.

Revitalizing Brand Identity: A Strategic Rebrand
& Integrated Marketing Communications Campaign

Collaborated with agency partners to execute a comprehensive rebrand for the iconic Sweet'N Low brand, revitalizing the iconic pink packet to a younger demographic. The project involved crafting a new narrative and orchestrating an integrated marketing communications campaign, highlighting the distinct uniqueness of the product and targeting evolving consumer behaviors.

Leveraging a combination of digital marketing, events, media relations, fitting partnerships, and promotions, the initiative succeeded in generating significant consumer engagement and brand awareness.

PRWeek hailed one of the many promotions as "exceptional," highlighting its strategic thinking, attention to detail, and scalable tactics, all of which contributed to a fresh, resonant brand identity and measurable business success.

Empowering Small Businesses: Amplifying Impact

Spearheaded a multi-media marketing campaign for JPMorgan Chase, ‘'Morning Bell' with the launch at the New York Stock Exchange, ringing the bell to celebrate small business owners during National Small Business Week. The goal was to position Chase for Business as a committed partner, emphasizing its role in supporting and empowering the small business community through tailored messaging and initiatives.

In cross-collaboration, secured media opportunities, facilitated strategic influencer partnerships and amplified social media content to expand the campaign’s reach among target audience.

The launch garnered over 50 high-profile media placements, including Cheddar TV, CNBC, Fox Business, CBS, and Huffington Post, and exceeded digital marketing KPIs by 4x enhancing its thought leadership, and solidified reputation as a trusted advocate for small businesses.

Success in Action: Media Relations & Event Management

The Matrix Awards is an annual event hosted by New York Women in Communications celebrating the achievements of women in the industry and has honored icons such as Maya Angelou, Gloria Steinem and Meryl Streep, to name a few. Proceeds benefit the organization’s Foundation, providing scholarships to nurture the next generation of leaders.

Tasked with leveraging the Matrix Awards as a platform to raise brand visibility and increase membership engagement supporting the funding of the Foundation, created and executed a comprehensive media relations strategy with a detailed run-of show, creation of talking points and hands-on team training to ensure seamless execution of event and red carpet.

Through meticulous planning and impactful outreach, efforts generated 965+ million media impressions across broadcast, print, and digital platforms, including 34 feature stories and top-tier placements in Wall Street Journal, TODAY and The Hollywood Reporter. In addition, it was a successful, smooth event. These achievements significantly elevated the organization's profile, directly contributing to increased membership and enhanced funding for the Foundation's scholarships.

Empower Change : Social Media & Social Impact

Leading marketing initiatives for UN Women USA NY, we launched a fundraising campaign – "I ♥ Equality". The campaign aimed to raise awareness and support critical global issues with the creation of limited-edition t-shirts designed by award-winning artist Marco Santini, featuring the word "Equality" in 50 languages. All proceeds from the campaign to go directly to

UN Women supporting programs worldwide.

To increase awareness and secure financial backing for UN Women we

sought to establish an inclusive connection through a symbolic product, compelling messaging and partner with influencers to expand reach, boost engagement, and drive donations. We collaborated with over 60 philanthropic influencers to promote the campaign on their social media platforms using a designated hashtag, narrative and purchase link for tee. This effort generated over 40 million impressions, increased online engagement, and media coverage, including a feature in Elle magazine. The strategic approach led to meaningful dialogue, increased fundraising and steps towards progress.

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Our Signature Aesthetic

Reputation Management

Fostering and safeguarding corporate reputation through the implementation of impactful public relations strategies, while also working to enhance the executive presence in order to shape a compelling and enduring brand image.

How E*Trade Came Back from a Great Recession Wipeout – Fortune Magazine: https://bit.ly/3BMdMSr

Buzz-Driven Openings

Implemented a comprehensive strategic communications approach to generate excitement and drive traffic for new restaurant launches and pop-up events, this involved developing targeted marketing campaigns tailored to specific audiences, leveraging social media platforms and influencer partnerships to amplify reach, and utilizing public relations tactics to build anticipation and buzz around the events. By meticulously planning and executing these strategies, successfully drove foot traffic and established a strong initial customer base for the new establishments, ensuring a successful launch and ongoing patronage.

Financial Communication

Partnered with Investor Relations to strategically craft earnings reports stakeholder communications including funding rounds mergers, and board changes ensuring consistent, transparent messaging to build trust and drive investor confidence.

Partnership with Amanda Gorman as first global changemaker for ELC.

Diversity, Equity, and Inclusion

The Estée Lauder Companies (ELC) participated in the Generation Equality Forum (GEF) in Paris, reinforcing its commitment to gender equality. Collaborated on the executive speech, as well as the press materials, outlining the company’s dedication to using its resources and platform to advance gender equality and women's leadership worldwide through both current and future initiatives.

360 Campaigns

Developed and executed a comprehensive 360-degree marketing campaign for the Chase Ink Business Preferred credit card, collaborating with both internal and external partners to maximize impact. The campaign featured a digital educational content series designed to showcase effective strategies for utilizing card points across social media platforms and through SEO advertising. By highlighting real-world examples and case studies of small business owners who successfully leveraged their points, the series not only educated users but also demonstrated tangible growth and success, reinforcing the card's value for entrepreneurs.

Experiential Marketing

Led comprehensive event and influencer activation initiatives across 21 strategically selected markets to promote and encourage consumer sampling of innovative low-calorie beverages crafted and sweetened by Sweet’N Low. This project was integral to the brand's revitalization efforts, effectively engaging consumers and enhancing brand visibility in alignment with the new branding strategy.

The panel included Eileen Fisher, Designer Gabriela Hearst , Designer / Karina Givargisoff , Mission Magazine / Tracy Reese, Designer, / Neri Oxman, MIT Media Lab

Driving Sustainability

Collaborated with interdisciplinary teams to organize a transformative event focused on sustainability, promoting economic growth and social impact. The event featured a panel discussion with influential women leaders, who shared their challenges and successes in integrating sustainability into their business models. By facilitating partnerships and executing marketing communications efforts, we created a platform for meaningful dialogue and collaboration, highlighting the vital role of women in driving sustainable practices and social change. Proceeds went towards UN Women programs.

Creative Collaborations